Project Brief — Website Redesign

client client-demo v1 by andre Mar 23, 2026 briefkickoff

Project Overview

Field	Detail
Client	Demo Corp
Project	Corporate website redesign
Timeline	6 weeks (April 7 → May 16, 2026)
Team	Andre (lead), 2 developers, 1 designer
Budget	$12,000 USD

Objectives

Modernize the visual identity to align with the updated brand guidelines
Improve mobile experience — current site is 45% mobile traffic with 68% bounce rate
Integrate AI-powered chat for lead capture (InboxAI widget)
Achieve sub-2s load time on 4G connections

Scope

In Scope

Full redesign of 8 core pages (Home, About, Services ×4, Blog, Contact)
Responsive design (mobile-first)
CMS integration (headless, markdown-based)
SEO audit + implementation of top 20 recommendations
InboxAI chat widget on all pages

Out of Scope

Content writing (client provides copy)
Photography/videography
Backend API development
Email marketing setup

Milestones

gantt
    title Website Redesign Timeline
    dateFormat  YYYY-MM-DD
    section Design
    Wireframes          :2026-04-07, 5d
    Visual Design       :2026-04-14, 5d
    Client Review       :2026-04-21, 3d
    section Development
    Frontend Build      :2026-04-24, 8d
    CMS Integration     :2026-05-05, 3d
    section Launch
    QA & Testing        :2026-05-08, 3d
    Client UAT          :2026-05-13, 2d
    Go Live             :milestone, 2026-05-16, 0d

Success Metrics

Metric	Current	Target
Mobile bounce rate	68%	< 40%
Page load time (4G)	4.2s	< 2.0s
Lighthouse score	52	> 90
Monthly leads via chat	0	> 50

Next Steps

Client approves brief (this document)
Kick-off meeting scheduled for April 7
Client provides brand assets and copy by April 4
Development environment provisioned

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