Weekly Update #1 — Discovery & Wireframes
Summary
First week complete. We finished discovery, stakeholder interviews, and initial wireframes. On track for visual design next week.
What We Did
- Discovery workshop (2 hours) — aligned on brand values, target audience, and key user journeys
- Competitor audit — reviewed 5 competitor sites, identified UX patterns to adopt and avoid
- Content audit — mapped all existing pages, flagged outdated content, identified gaps
- Wireframes — created low-fidelity wireframes for all 8 pages
Key Decisions Made
| Decision | Choice | Rationale |
|---|
| Navigation | Mega menu with service categories | 4 service lines need clear hierarchy |
| Hero section | Video background with overlay | Client’s existing brand video is high quality |
| Blog layout | Card grid (not list) | Better visual engagement, supports featured images |
| Contact | Multi-step form | Reduces bounce, qualifies leads before submission |
Wireframe Previews
Homepage
- Hero with value proposition + CTA
- Social proof bar (client logos)
- 4 service cards with icons
- Testimonials carousel
- Blog preview (3 latest)
- Footer with contact + newsletter
Services Pages
- Service overview with benefits
- Process diagram (how we work)
- Case studies (2 per service)
- Pricing/packages table
- CTA section
Blockers
| Blocker | Impact | Action Needed |
|---|
| Missing brand assets (logo in SVG format) | Delays visual design | Client to provide by March 28 |
| Blog content strategy undefined | Can’t finalize blog layout | Schedule 30-min call this week |
Next Week Plan
Hours Logged
| Task | Hours |
|---|
| Discovery & workshops | 4h |
| Competitor/content audit | 3h |
| Wireframing | 6h |
| Project management | 2h |
| Total | 15h |
Next update: March 30, 2026. Reach out anytime if you have questions.
